IN PRACTICE WITH OLEG
When a property does not sell: find the obstacle before lowering the price
A lack of offers does not prove that price is the only problem. First identify where buyers leave the process: a listing rarely seen, views without enquiries, enquiries without viewings, or viewings without offers. Each situation calls for different checks.
I begin with the available data and its definitions. An impression is not a buyer, a click is not a qualified enquiry, and the same contact on several portals must not be counted as several people. Where a platform does not provide a reliable metric, the report says so rather than filling the gap with an estimate presented as fact.
Compare comparable periods
We record dates, active channels and price or presentation changes. A period with an extra campaign cannot be directly compared with one without it. Viewing feedback is grouped by topic: location, condition, outside space, charges, price and suitability for the buyer's plans. One objection remains an opinion; repeated objections from relevant buyers deserve investigation.
Illustrative example: clicks but few viewings
Imagine two weeks with 120 listing views, 6 enquiries and 1 completed viewing. These illustrative figures are not a normal benchmark for Cannes. Before changing the price, I review the six conversations: were those people looking in this area? Did their budgets fit? Was information about the floor or charges missing? Were viewing slots workable? The appropriate action might be to clarify the listing or review qualification.
Change one thing and check the effect
We choose one priority action, a date and the metric to review next. If relevant viewings increase but the same differences from competing properties recur, the positioning needs another look. A revised price recommendation then relies on the property, comparable supply and documented reactions, rather than publication time alone.
The limits of the diagnosis
A small number of viewings does not support a strong statistical conclusion. Seasonality, changing competition or a property-specific constraint can also matter. The report separates observations, remaining hypotheses and the proposed next action. No adjustment guarantees a sale or a timescale.
