Beyond the sold sign: understanding a sale

1. The starting point

Context gives decisions meaning: selling without urgency, preparing to move or managing from a distance raise different questions.

• Property type and distinctive features.
• Timing and organisational constraints.
• Information available at the outset.

2. Actions and decisions

A useful example shows what was prepared and how feedback was used.

• Property positioning and presentation.
• Selected channels and enquiry screening.
• Explained adjustments during marketing.

3. The outcome and its limitations

One case's outcome is not a commitment for another property.

• Distinguish the stages and their dates.
• Present only data that may be shared.
• Explain what is comparable and what is not.