PRACTICAL PROPERTY GUIDE
Non-exclusive or exclusive agency agreement: which strategy suits your sale?
Compare ten practical criteria for marketing, coordination, price consistency, commitment and reporting before choosing.
OS7 METHOD
This guide supports the “Assess” stage
The guide addresses one specific decision while keeping it connected to the full process.
- 01ObserveUnderstand the project, property and market signals
- 02PositionPosition the property against its real competition
- 03PresentReveal value without misrepresentation
- 04CoordinateCoordinate the launch across the right channels
- 05QualifyQualify serious buyers
- 06SecureStrengthen the agreement
- 07CompleteKeep the transaction on track through completion
COMPARE THE TWO MANDATES
Non-exclusive or exclusive mandate: compare the actual service
Compare ten practical criteria for marketing, coordination, price consistency, commitment and reporting before choosing. Advice from Oleg Shvets.
| Comparison point | Non-exclusive mandate | Exclusive mandate | Effect to check |
|---|---|---|---|
| Actual visibility | Several listings may repeat one another without genuinely reaching more buyers. | One contact coordinates portals, professional cooperation and channels suited to the property. | Useful reach |
| Asking price | Prices may differ between listings. | A consistent asking price and presentation make the marketing clearer. | Buyer confidence |
| Presentation | Photos and descriptions may vary. | The presentation stays consistent across each channel. | Perceived value |
| Marketing investment | Each professional decides on their own approach, sometimes without an overall view. | Resources, formats and dates can be committed within one plan. | Launch quality |
| Buyer screening | Each intermediary assesses contacts in their own way. | One checklist assesses plans, financing, criteria and timing. | Relevant viewings |
| Market feedback measurement | Enquiries, viewings and objections may remain scattered. | Feedback is gathered in a consistent, dated report. | Decision quality |
| Defending the price | Competing presentations may weaken the case for the property's value. | One advisor coordinates the positioning, presentation and buyer feedback. | Negotiation strength |
| Responsibility | The seller must bring together several reports. | The professional's commitments are identified in the mandate. | Clarity of service |
| Professional cooperation | Cooperation depends on each professional's practices. | The agent can arrange useful introductions without multiplying public versions of the listing. | Access to buyers |
| Ending the mandate | The duration and terms of each mandate need to be compared. | Duration, commitments and termination terms are reviewed before signing. | Clear freedom of choice |
Ten practical differences to compare before signing
01Actual visibilityUseful reach+
Several listings may repeat one another without genuinely reaching more buyers.
One contact coordinates portals, professional cooperation and channels suited to the property.
02Asking priceBuyer confidence+
Prices may differ between listings.
A consistent asking price and presentation make the marketing clearer.
03PresentationPerceived value+
Photos and descriptions may vary.
The presentation stays consistent across each channel.
04Marketing investmentLaunch quality+
Each professional decides on their own approach, sometimes without an overall view.
Resources, formats and dates can be committed within one plan.
05Buyer screeningRelevant viewings+
Each intermediary assesses contacts in their own way.
One checklist assesses plans, financing, criteria and timing.
06Market feedback measurementDecision quality+
Enquiries, viewings and objections may remain scattered.
Feedback is gathered in a consistent, dated report.
07Defending the priceNegotiation strength+
Competing presentations may weaken the case for the property's value.
One advisor coordinates the positioning, presentation and buyer feedback.
08ResponsibilityClarity of service+
The seller must bring together several reports.
The professional's commitments are identified in the mandate.
09Professional cooperationAccess to buyers+
Cooperation depends on each professional's practices.
The agent can arrange useful introductions without multiplying public versions of the listing.
10Ending the mandateClear freedom of choice+
The duration and terms of each mandate need to be compared.
Duration, commitments and termination terms are reviewed before signing.
Tables and lists without input fields are worksheets to print and complete on paper.
My notes and next steps
CONTINUE
Useful pages for your next decision
DIRECT CONTACT
Your project deserves a response tailored to your situation
Address, timetable, intended use and priority: share the essentials and Oleg will reply personally.
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